Smith Impact 名师云课堂 | 公司如何获取竞争优势：台前与幕后战略（席位有限）

史密斯商学院 |

2020-06-01

创建和维持竞争优势是企业生存和成功的核心。成功的管理者必须有一个清晰的框架，以指导他们在分析其相对于竞争对手的优劣势时，从何处着手。假设您要比较IBM与Accenture，或可口可乐与百事可乐。您将从哪里开始？如何将结构化方法用于分析？

史密斯商学院战略与全球化、创业中心主席Anil Gupta教授邀请您参加Smith Impact名师云课堂—《公司如何获取竞争优势：台前与幕后战略》，一起探讨如何以合乎逻辑且实用的方式思考企业的竞争优势。

Creating and sustaining competitive advantage is the heart and soul of corporate survival and success. Anil Gupta, the Michael D. Dingman Chair in Strategy and Entrepreneurship invite you to join us for a discussion of the how to think about competitive advantage in a way that’s both logical and very practical.

Speaker

Anil K. Gupta

Michael D. Dingman Chair in Strategy and Entrepreneurship

Anil Gupta is widely regarded as one of the world’s top experts on strategy, globalization, and entrepreneurship on the emerging markets. He has been ranked several times as one of the world’s “most influential management thinkers” by Thinkers50, and furthermore, he is one of only 3 professors in the world has been elected as a Lifetime Fellow by all three of the most prestigious bodies in the field – Academy of Management, Strategic Management Society, and Academy of International Business. Anil Gupta has been teaching in the Smith China EMBA program for over 16 years.

SMITH LIFELONG

Webinar

公司如何获取竞争优势：台前与幕后战略

GAINING COMPETITIVE ADVANTAGE:

Onstage & Backstage Strategies

In this course, you will learn to:

Differentiate between “blue ocean” and “red ocean” opportunities
Describe the three types of “blue ocean” opportunities
Describe two factors used to determine the optimal scope of a business
Given a company, identify opportunities to create “onstage” competitive advantage
Determine the current basis for future opportunities to create backstage advantage
Identify opportunities to transform the architecture of the value chain
Assess whether or not to outsource or internalize any activity
Assess the extent to which internal capabilities are being continuously upgraded
Assess the extent to which the company’s culture is creating competitive advantage/disadvantage
Assess the extent to which the company’s relationships with external parties create competitive advantage/disadvantage
Identify the Alpha, Beta, and Gamma capabilities of the company and determine future strategic actions

Register

校友免费参与，席位有限，请尽快预约

(Space is limited. Complimentary access for Maryland Smith Alumni during this pilot phase)

Fee

$99 per course.

Maryland Smith alumni exclusive promo code: BRAG01

Course Dates

June 29 – July 10, 2020

Structure

This is a hybrid course including self-paced modules and one virtual live session at the conclusion of the course.

Virtual Live Session

5:30-7 a.m. Beijing Time on July 10, 2020

史密斯商学院Smith Lifelong项目是一个提升自我、终身学习的平台，在不断变化的特殊时期，我们在全球经济、战略管理等领域的教育专家们为校友带来一系列的专业讲座，就您和您的企业所遇到的棘手问题与您一道探寻解决方案。在这种充满不确定性的环境下，我们愿意持续为校友提供支持与帮助。Education and knowledge sharing is what we do. It is what you expect of us. Let’s focus on learning and finding solutions. We support our alumni as we navigate changing circumstances.